There are two types of pizza, your local mom-and-pop pizzeria and your national, corporate pizza, with a stark difference between the two. Franco’s set out to establish the first franchise pizzeria serving high-quality, New York style pizza. After Franco’s opened their flagship location, they had a brand problem with a personal that felt sterile and corporate. Blue Llama created a new persona that matched the aesthetic of a friendly, locally owned pizza place. We redesigned the logo, color palette, and font. We create a new persona through imagery, social media, email, and print. We designed a new website with high ranking SEO and integration into their POS system. Check out the search results for “Best Pizza in Murrell’s Inlet.” We managed Franco’s digital marketing including paid social and search. We facilitated reputation management.
May 31, 2018